Founded in Germany in 1988, TSG set out to develop protection gear,
which skaters would really want to wear. Mission completed: TSG’s
helmets and pads revolutionized the industry, the brand’s strong
commitment to marketing and sponsorship became a role model in the
business.
The TSG quality and design soon gained popularity among American
skaters, encouraging the brand to sign with a US distributor in 1996. In
1999, TSG entered the snowboard market with their skate-style snowboard
helmets introducing a totally new look to the world of winter sports.
Former Santa Cruz Snowboards R&D and team manager, Swiss Ruedi
Herger, became TSG’s new product and brand manager in 2004. Aiming for a
more intense brand development and bigger product portfolio, he started
to explore other sports markets, such as mountain biking, BMX,
wakeboarding and skiing. About a year later Herger and partners bought
out the brand and relocated the company’s headquarters and design lab to
Zurich, Switzerland.
Today, TSG International AG is one of the world’s most comprehensive
international suppliers and distributors of safety gear. Backpacks, accessories and a small
apparel line complete the program. .
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