UPSIDEDOWN was born in July 29th, 1997. The first skate was the Damocles, which already had lots of interchangeable parts such as the cuffs, buckles, soulplates and frames. The ideology behind UPSI-DEDOWN was to turn the industry upside down with new concepts, designs that would make it possible for skaters to use parts from lots of other companies to customize their own personal skate.In 1998 UPSIDEDOWN was renamed to USD, Universal Skate Design, a stronger name to represent the worldwide influence of the company. The new name and image where the brainchild of Shane Coburn and Arlo Eisenberg, who both joined USD to help promote the skates and run the design and marketing side of the company. The team we recruited was amazing: Jon Julio, Josh Petty, Dustin Lati-mer, and Champion Baumstimler. Without a doubt, one of the best teams that has ever been formed within the Inline Skating industry. These and other skaters were welcomed to the „Terrordome“, which was one of the first slogans and Tees from USD, designed by Shane and Arlo as a team.Today USD Skates’ commitment to aggressive skating is stronger than ever, constantly innovating with lighter, faster and enhanced performance skates and the help of its world class team of riders, has posi-tioned USD as the Nº1 inline skating brand with wide recognition from the public as the industry leader.
