UPSIDEDOWN was born in July 29th, 1997. The first skate was the Damocles, which already had lots of interchangeable parts such as the cuffs, buckles, soulplates and frames. The ideology behind UPSI-DEDOWN was to turn the industry upside down with new concepts, designs that would make it possible for skaters to use parts from lots of other companies to customize their own personal skate.In 1998 UPSIDEDOWN was renamed to USD, Universal Skate Design, a stronger name to represent the worldwide influence of the company. The new name and image where the brainchild of Shane Coburn and Arlo Eisenberg, who both joined USD to help promote the skates and run the design and marketing side of the company. The team we recruited was amazing: Jon Julio, Josh Petty, Dustin Lati-mer, and Champion Baumstimler. Without a doubt, one of the best teams that has ever been formed within the Inline Skating industry. These and other skaters were welcomed to the „Terrordome“, which was one of the first slogans and Tees from USD, designed by Shane and Arlo as a team.Today USD Skates’ commitment to aggressive skating is stronger than ever, constantly innovating with lighter, faster and enhanced performance skates and the help of its world class team of riders, has posi-tioned USD as the Nº1 inline skating brand with wide recognition from the public as the industry leader.
Roller Warehouse is proud to offer the finest selection of Aggressive Inline Skates in the United States. These skates are specially designed with a focus on grinding, spins, & tricks at the skatepark or on the streets. We only carry trustworthy brands with a focus on quality & advancing this style of skating further. We've been around since 1994 through thick & thin. We're proud to still be providing products to die hard skaters.
Expert Skate Advice
Our staff comes complete with expert skaters that have spent a majority of their lives dedicated to Aggressive Inline Skating & have a vast knowledge on products and hardware old and new. We actually answer the phone when you call and we'll do our best to answer all your questions. We're in the shop Monday thru Friday, 9am - 5pm pst. Need help picking a skate or wheels or frames? Give us a call!